![]() ![]() Upon launching the title, users are presented with a well-branded and clean augmented reality view. By pushing the boundaries of “expected” and utilizing Wikitude’s SDK, the residents of the Benelux region have been delighted with an augmented reality game featured the beloved Scrat and his insatiable quest for acorns. With market saturation, Ice Age 4 sought to make themselves stand out from the crowd. Given the commercial success of such a film, the merchandising and post-release promotional materials are seemingly endless. As of December 29th 2012, the film has garnered $875,115,339 in global revenues, and has delighted millions of children, adults, and everyone in between, around the world. Ice Age: Continental Drift, or Ice Age 4 as it’s known internationally has been nothing short of a box office smash hit.
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